{"id":542,"date":"2026-03-16T12:38:17","date_gmt":"2026-03-16T17:38:17","guid":{"rendered":"https:\/\/franciscoordonez.net\/?page_id=542"},"modified":"2026-03-16T12:57:32","modified_gmt":"2026-03-16T17:57:32","slug":"tejiendo-patrimonios","status":"publish","type":"page","link":"https:\/\/franciscoordonez.net\/index.php\/tejiendo-patrimonios\/","title":{"rendered":"Tejiendo Patrimonios"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light\" style=\"min-height:545px;aspect-ratio:unset;\"><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/franciscoordonez.net\/wp-content\/uploads\/2026\/03\/\u2728-III-Encuentro-Tejiendo-Patrimonios.mp4\" poster=\"https:\/\/franciscoordonez.net\/wp-content\/uploads\/2026\/03\/fecIIanimacion-720.mp4\" data-object-fit=\"cover\"><\/video><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#000000\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading alignwide has-white-color has-text-color\" style=\"font-size:48px;line-height:1.2\">III Encuentro Tejiendo Patrimonios<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-theme-palette-10-color has-text-color has-link-color wp-elements-fc7726d243be9c7f8471996c31d61c61\">Encuentro interinstitucional sobre el patrimonio<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"has-text-color\" style=\"color:#ffffff\">Orientado a promover la valoraci\u00f3n del <strong>patrimonio natural, material e inmaterial<\/strong> mediante actividades acad\u00e9micas, ferias, exposiciones, recorridos y visitas guiadas<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns has-theme-palette-1-color has-text-color has-link-color wp-elements-1aad3ebfd5d46be906c2e8dd3ddb70c1 is-layout-flex wp-container-core-columns-is-layout-481dce7e wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:0;padding-bottom:var(--wp--preset--spacing--60);padding-left:0\">\n<div class=\"wp-block-column has-theme-palette-1-color has-text-color has-link-color wp-elements-8cc62f554a6b11b42fb763493c737260 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video video-proyecto-vertical\"><video height=\"1280\" style=\"aspect-ratio: 720 \/ 1280;\" width=\"720\" controls src=\"https:\/\/franciscoordonez.net\/wp-content\/uploads\/2026\/03\/\u2728-III-Encuentro-Tejiendo-Patrimonios.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-theme-palette-1-color has-text-color has-link-color wp-elements-c9b3afdb2a19234f2dbc9eb0f56ee4a1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-left has-theme-palette-1-color has-text-color has-link-color has-larger-font-size wp-elements-49679ea99f719d90b33d0a85801b8240\">\u00bfQu\u00e9 es?<\/h3>\n\n\n\n<p class=\"has-text-align-left\"><strong>III Encuentro Tejiendo Patrimonios<\/strong> fue una propuesta interinstitucional desarrollada en Cuenca para activar la valoraci\u00f3n del patrimonio natural, material e inmaterial mediante una agenda de experiencias culturales, acad\u00e9micas y territoriales. El proyecto busc\u00f3 acercar el patrimonio a la ciudadan\u00eda desde una dimensi\u00f3n viva, sensible y participativa.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-481dce7e wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:0;padding-bottom:var(--wp--preset--spacing--60);padding-left:0\">\n<div class=\"wp-block-column has-theme-palette-2-color has-text-color has-link-color wp-elements-e8b4f58e6923d80e431ed96df299a3aa is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-theme-palette-1-color has-text-color has-link-color has-larger-font-size wp-elements-dee8db3314fb5317f547ddb565c7d218\">Mi rol en el proyecto<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-theme-palette-1-color has-text-color has-link-color wp-elements-b7a52e75ac862fb7b6bd50faf4683383 is-layout-flex wp-container-core-columns-is-layout-481dce7e wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:0;padding-bottom:var(--wp--preset--spacing--60);padding-left:0\">\n<div class=\"wp-block-column has-theme-palette-1-color has-text-color has-link-color wp-elements-6a950ef1c5b9cb8f713d861159b7681c is-layout-flow wp-block-column-is-layout-flow\">\n<span class=\"material-symbols-outlined\">insights<\/span>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Estrategia<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Estrategia de comunicaci\u00f3n y contenidos para redes sociales<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-theme-palette-1-color has-text-color has-link-color wp-elements-21a9c0f6f33a4bdfc166a551cddbc491 is-layout-flow wp-block-column-is-layout-flow\">\n<span class=\"material-symbols-outlined\">palette<\/span>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Branding<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Conceptualizaci\u00f3n y dise\u00f1o de la l\u00ednea gr\u00e1fica<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-theme-palette-1-color has-text-color has-link-color wp-elements-d6100d72935f517bb2e57887d40dbbe5 is-layout-flow wp-block-column-is-layout-flow\">\n<span class=\"material-symbols-outlined\">videocam<\/span>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Audiovisual<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Producci\u00f3n y desarrollo de contenidos audiovisuales<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--70)\"\/>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-ed5226f6 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/franciscoordonez.net\/wp-content\/uploads\/2026\/03\/Portada-ETP-819x1024.jpg\" alt=\"\" class=\"wp-image-551\" srcset=\"https:\/\/franciscoordonez.net\/wp-content\/uploads\/2026\/03\/Portada-ETP-819x1024.jpg 819w, https:\/\/franciscoordonez.net\/wp-content\/uploads\/2026\/03\/Portada-ETP-240x300.jpg 240w, https:\/\/franciscoordonez.net\/wp-content\/uploads\/2026\/03\/Portada-ETP-768x960.jpg 768w, https:\/\/franciscoordonez.net\/wp-content\/uploads\/2026\/03\/Portada-ETP.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Concepto visual del festival<\/h2>\n\n\n\n<p>La propuesta gr\u00e1fica se construy\u00f3 a partir de la idea de <strong>sentir los patrimonios<\/strong>. Para ello se experiment\u00f3 con <strong>texturas realistas generadas con inteligencia artificial<\/strong>, utilizadas como elementos visuales capaces de transmitir sensaciones, recuerdos y v\u00ednculos emocionales con el territorio y la memoria cultural.<\/p>\n\n\n\n<p>Estas texturas funcionaron como met\u00e1foras visuales del patrimonio natural, material e inmaterial.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-765c4724 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/franciscoordonez.net\/wp-content\/uploads\/2026\/03\/Agenda-Tejiendo-Patrimonios-v3.5_compressed.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Agenda<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-gutsliders-photo-carousel gutslider-d7a4e7a3 nav_outside nav_cc has__pagination portfolio-slider\" data-swiper-options=\"{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:0,&quot;loop&quot;:true,&quot;autoplay&quot;:false,&quot;speed&quot;:800,&quot;effect&quot;:&quot;slide&quot;,&quot;keyboard&quot;:{&quot;enabled&quot;:false},&quot;mousewheel&quot;:false,&quot;breakpoints&quot;:{&quot;320&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:0},&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;spaceBetween&quot;:15},&quot;1025&quot;:{&quot;slidesPerView&quot;:&quot;2&quot;,&quot;spaceBetween&quot;:15}},&quot;navigation&quot;:{&quot;nextEl&quot;:&quot;.gutslider-d7a4e7a3 .swiper-button-next&quot;,&quot;prevEl&quot;:&quot;.gutslider-d7a4e7a3 .swiper-button-prev&quot;},&quot;pagination&quot;:{&quot;el&quot;:&quot;.gutslider-d7a4e7a3 .swiper-pagination&quot;,&quot;type&quot;:&quot;bullets&quot;,&quot;dynamicBullets&quot;:false,&quot;clickable&quot;:true}}\"><div class=\"swiper\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><div class=\"swiper-container-outer none\"><img decoding=\"async\" src=\"https:\/\/franciscoordonez.net\/wp-content\/uploads\/2026\/03\/SaveClip.App_587556546_18036456647718891_4687253491998495194_n.jpg\" alt=\"\"\/><\/div><\/div><div class=\"swiper-slide\"><div class=\"swiper-container-outer none\"><img decoding=\"async\" src=\"https:\/\/franciscoordonez.net\/wp-content\/uploads\/2026\/03\/SaveClip.App_587379352_18036456656718891_7248692710268899733_n.jpg\" alt=\"\"\/><\/div><\/div><div class=\"swiper-slide\"><div class=\"swiper-container-outer none\"><img decoding=\"async\" src=\"https:\/\/franciscoordonez.net\/wp-content\/uploads\/2026\/03\/SaveClip.App_587950768_18036456665718891_7065097618977042810_n.jpg\" alt=\"\"\/><\/div><\/div><div class=\"swiper-slide\"><div class=\"swiper-container-outer none\"><img decoding=\"async\" src=\"https:\/\/franciscoordonez.net\/wp-content\/uploads\/2026\/03\/SaveClip.App_588581418_18036456674718891_4198126021556408968_n.jpg\" alt=\"\"\/><\/div><\/div><\/div><\/div><div class=\"swiper-pagination\"><\/div><div class=\"gutslider-nav nav_outside nav_cc\"><div class=\"swiper-button-prev\"><\/div><div class=\"swiper-button-next\"><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--70)\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-ed5226f6 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video video-proyecto-vertical\"><video height=\"1280\" style=\"aspect-ratio: 720 \/ 1280;\" width=\"720\" autoplay controls muted src=\"https:\/\/franciscoordonez.net\/wp-content\/uploads\/2026\/03\/ETP-video-visual.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Contenidos audiovisuales<\/h2>\n\n\n\n<p>La narrativa audiovisual se desarroll\u00f3 a partir de un <strong>storytelling po\u00e9tico<\/strong>, buscando transmitir el patrimonio desde una perspectiva sensorial y contemplativa.<\/p>\n\n\n\n<p>Se produjeron videos que exploran distintos elementos patrimoniales del territorio, adem\u00e1s de <strong>piezas de cobertura audiovisual del evento<\/strong>, registrando actividades, experiencias y momentos clave del encuentro para su difusi\u00f3n posterior.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--70)\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns has-theme-palette-1-color has-text-color has-link-color wp-elements-69d7d77964af63bc2e864d10c84c655d is-layout-flex wp-container-core-columns-is-layout-481dce7e wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:0;padding-bottom:var(--wp--preset--spacing--60);padding-left:0\">\n<div class=\"wp-block-column has-theme-palette-1-color has-text-color has-link-color wp-elements-24e00820c8f794dda4f2bbf825e15624 is-layout-flow wp-block-column-is-layout-flow\">\n<span class=\"material-symbols-outlined\">auto_awesome<\/span>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-theme-palette-1-color has-text-color has-link-color wp-elements-f2274864f784abedbd3944c9802d12cd is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-left has-theme-palette-1-color has-text-color has-link-color has-larger-font-size wp-elements-29e18772e961d774ac7becf94fb1c0d7\">Impacto<\/h3>\n\n\n\n<p class=\"has-text-align-left\">El proyecto aport\u00f3 a una comunicaci\u00f3n cultural m\u00e1s inmersiva y contempor\u00e1nea, alineada con un encuentro que convoc\u00f3 recorridos, exposiciones, ferias y actividades participativas en torno al patrimonio de Cuenca. Desde lo visual, la propuesta ayud\u00f3 a reforzar una lectura del patrimonio no como algo distante o est\u00e1tico, sino como una experiencia viva, sensible y construida colectivamente.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-theme-palette-10-color has-alpha-channel-opacity has-theme-palette-10-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--70)\"\/>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es? III Encuentro Tejiendo Patrimonios fue una propuesta interinstitucional desarrollada en Cuenca para activar la valoraci\u00f3n del patrimonio natural, material e inmaterial mediante una agenda de experiencias culturales, acad\u00e9micas y territoriales. El proyecto busc\u00f3 acercar el patrimonio a la ciudadan\u00eda desde una dimensi\u00f3n viva, sensible y participativa. Mi rol en el proyecto insights Estrategia&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-542","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/franciscoordonez.net\/index.php\/wp-json\/wp\/v2\/pages\/542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franciscoordonez.net\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/franciscoordonez.net\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/franciscoordonez.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/franciscoordonez.net\/index.php\/wp-json\/wp\/v2\/comments?post=542"}],"version-history":[{"count":7,"href":"https:\/\/franciscoordonez.net\/index.php\/wp-json\/wp\/v2\/pages\/542\/revisions"}],"predecessor-version":[{"id":560,"href":"https:\/\/franciscoordonez.net\/index.php\/wp-json\/wp\/v2\/pages\/542\/revisions\/560"}],"wp:attachment":[{"href":"https:\/\/franciscoordonez.net\/index.php\/wp-json\/wp\/v2\/media?parent=542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}